Reverent glyphs · YHWH · Davar · not brands
יהוה
EXODUS 3:14 · the I AM
The Name. Not vocalized. Operational reference form: YHWH (uppercase Latin, code only).
דָּבָר
JOHN 1:1 · the Word
Pronounced — dah-VAHR. With niqqud. The creative utterance Or reads, never the layer that reads it.
Permitted: foundation docs, about-page footer, business-card backs, internal codenames. Forbidden: marketing, product UI, sales surfaces, any sub-brand lockup.